Tuesday, December 23, 2014

Premiering... prAna - Purposeful, Playful, Practical!

"All there is to do, right at this very moment, is breathe in, breathe out, and kiss the joy as it flies."  - Dani Shapiro

"Wonder is the heaviest element on the periodic table.  Even a tiny fleck of it stops time."  - Diane Ackerman

At this most wonderful time of the year, we would like to introduce you to a new friend that will enable you to embrace the 'joy as it flies' with a sense of wonder - a clothing line - that will stick closer to you than a brother or sister.  After all, when you reach into your closet, don't you want to pull out something that reflects who you are?  Don't you want to wear an article of clothing that states how you feel and what you value most in life?  Of course you do!  Friends, I would like to introduce you to that clothing line for your active lifestyle which I have been referring to - prAna!

With headquarters in Carlsbad, California, prAna has now been in existence for over 22 years.  The name comes from Saskrit for "breath, life, and vitality of the spirit".  The company has a mission to give more that they take from the world and its resources. 

Womens prAna Diva Long Jacket W2DIVL311 Black
The prAna "Diva" jackets feature Sherpa interior lining.
Hence, the clothing of prAna is made with fewer toxins and chemicals.  The materials feature organic cotton, natural fibers, and recycled materials.  PrAna fabrics include flex, bliss, stretch ripstop, micropoly, sutra, veeda, hemp blend, zion, jacquard, and chakara. 

Making good stuff in a good way, prAna became the first apparel company in the Outdoor Industry to offer Fair Trade certified styles.  Fair Trade is a product-certification system that allows people to identify products that meet agreed upon environmental, labor and developmental standards.  For Spring 2015, prAna is expanding its Fair Trade offering to 12 styles.

Stand up to the elements in this sustainable apparel for yoga, climbing, and outdoor lifestyle enthusiasts.  The distinctive look and versatile designs of prAna keep you warm and dry and are mindfully designed, with the user in mind.  The clothing is built to last with excellent wearability and wrinkle resistant properties.  Your prAna pieces, ranging from winter coats to shirts and vests and caps, for both men and women, will become your "go to" pieces in your active lifestyle.

Jim Crooks, of FL Crooks & Co, first encountered prAna at the Outdoor Show in Salt Lake City in February 2014 and is pleased now to offer this wonderful line of clothing to the community.  The versatility, quality, and distinctive look of prAna have made the clothing an instant best-seller with its introductory offering here.

Sharing your kindred spirit of being present and in the moment, celebrate the spirit of prAna with their emphasis on sustainability, community, and right action.
Do stop in at FL Crooks & Co in downtown Clarion and on our website, www.flcrooks.com,  and check out our offerings of this innovative and creative line of clothing.

Wishing you all the blessings of the season - love, joy, peace, faith, hope!  May 2015 be a year of wonder for you and yours!

Gratefully,
Lydia

No comments:

Post a Comment