Friday, October 25, 2013

A is for ... Alex and Ani! October 25, 2013

A is for Awesome Artistry...A is for Authentic Accessories...A is for Alex and Ani!
 
FL Crooks & Co is pleased to announce the addition of eco-friendly Alex and Ani bracelets to our store's jewelry offerings.  In just 2 short years this business from Rhode Island is on the way to becoming a household name with sales skyrocketing from $4.5 million to $80 million. 
 
While there are currently 1,500 free standing Alex & Ani stores in the US, there are none in Pennsylvania.  FL Crooks is only 1 of 3 stores in the entire Keystone state to carry this amazing line of jewelry.
 
Founded by Carolyn Rafaelian, Alex and Ani is a holistically inspired jewelry company named after her twin daughters.  Rafaelian herself comes from a family of jewelry designers from Providence, and she apprenticed under her father.  She designs each bracelet with an inspired message behind each creation. 
 
FL Crooks & Co is currently featuring two of Alex and Ani's collections - the Starry-eyed & Raw Collection and Eden's Equinox Collection.  The former collection encourages one "to celebrate big dreams, a grounded disposition, and the exhilarating journey that brings you to the place you are meant to discover."  These bracelets with a rock influence and a rocker edge celebrate enthusiasm, possibility, and originality.  The latter collection is all about growth, potential, and balance.  A tribute to the beauty and potential of Eden, this clean-cut collection with simple silver and gold designs encourages the wearer to flourish in the beauty of Autumn.
 
The staff of FL Crooks & Co is excited about Alex & Ani!   Rhianna points out that the line is "very fashion forward, very trendy" while Christian loves how "customizable" they are, how easily one can make them their own.  The bracelets are receiving a lot of celebrity backing, all the while coming in affordable prices.  Moreover, these unique bracelets translate across many age groups and can be worn stacked in 3's and 4's.   
 
The bracelets with their excellent craftsmanship come in two different band styles that are expandable and will fit anyone.  The hinge effect process consists of a double wire while the wrap bracelet doubles over to embrace your wrist.
 
The Alex and Ani company has a powerful commitment to charity and positive energy all the while being American made!  CEO Giovanni Feroce says, "Made in America is a statement of quality.  Made in America is a statement of pride.  At Alex and Ani, we're proud to be an American-made company."  Partnered with other charities for the "Charity by Design" jewelry line, the company has donated over $6 million to charity. 
 
Come and check out the Alex and Ani phenomenon at FL Crooks & Co, downtown Clarion!  It's where you have never looked so good!
 
Celebrate the beauty of the season!
Cordially,
Lydia