We're 'Wooly-Bully' Wild on Wool This Winter!

SmartWool socks

Brrrrrr!  Baby, it's oh so cold outside.  As the temperatures drop, it's time to bring out the wool for some wonderfully warm wearability!   When you talk about wool, a term that inextricably comes up in the conversation is Merino wool which, of course, comes from Merino sheep. 

One of the world's oldest, toughest and economically viable breeds of sheep, Merino sheep originally came from Turkey and central Spain.  The wool of Merino sheep is finely crimped and soft and suitable for blending with other fibers such as silk and cashmere.

Furthermore, Merino wool is becoming more and more common in athletic wear.  This can be attributed to the following attributes of Merino wool:

- It's excellence in regulating body temperature. 

In a process known as 'wicking', Merino wool draws moisture away from the skin.  Like cotton, wool absorbs water, but, unlike cotton, wool retains warmth when wet.  Hence, wool helps the wearer avoid hypothermia.

Ibex vest featuring Merino wool.

- It's amazing antibacterial properties.

Bacteria cannot find a solid surface to grow on with the uniquely thin individual fibers.  And like most wool, Merino wool contains lanolin.

- It's highly breathable quality.

Individual fibers can absorb up to 30% of their own weight in moisture yet retain elasticity.

- It's strength.

Merino wool is extremely durable.

At FL Crooks & Co, check out our clothing lines featuring wool including Ibex, SmartWool,

Raffi, Viyella, and Wigens.  The Ibex brand features high performance, casual, out-door inspired clothes.  SmartWool features a large array of socks:  Snowboard, Lifestyle, Hiking, Running, and Kids too!  Gift sets containing 3 pairs of socks are a great idea for under the Christmas tree.  A wonderful assortment of Raffi shirts are available for men - full zips, quarter zips, crew necks, mock necks, and V- necks in gorgeous colors.  Rob has the highest of praise for the Raffi sweaters for men - "They're phenomenal!"  The Viyella shirts for men feature a wool blend with 20% wool.  And to top off your outfit, a Wigens cap sets you in fine style for the winter.

For your winter wear - FL Crooks & Co - and we're not pulling the wool over your eyes!

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