October 2011

"Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work."  -Vince Lombardi, America football coach

We won!  FL Crooks has been named the NorthEast Regional winner in a window contest sponsored by The North Face company.   One of our staff members, Ben, heard about the contest and our design team headed by Karl soon went to work designing and creating the award-winning display window.  The window featured a family, dressed in The North Face apparel, holding kites, ready to take off with the glowing effervescense of strobe lights.  Our entire staff received a The North Face Venture jacket.  And we're looking forward to a catered lunch as a reward for the winning effort.  Kudos to adventurous Ben and talented Karl and our wonderful FL Crooks team!

We at FL Crooks & Co are proud to feature an extensive line of The North Face apparel and products in our inventory for Toddlers, Boys, Girls, Women and Men.  The design and quality of The North Face products are top-notch in substance and style.  The vibrant colors sing the song of the great outdoors.  When we celebrate the 40 years of innovation and exploration of The North Face company, we acknowledge a healthy respect for nature and that it is in the outdoors where character and confidence and clear minds are developed. 

 Formed in 1966 by two hiking enthusiasts from San Francisco, The North Face company is named for the coldest, most unforgiving side of a mountain.  Moving to the Berkeley area two years later, The North Face company began designing and manufacturing their own brand of technical mountaineering apparel and equipment.  By the early 80's, The North Face company entered the ski world, and the 90's saw the launch of Tekware for rock climbers and back packers.  The half dome logo proudly promotes The North Face mantra - Never Stop Exploring.

Do take a look at The North Face inventory that is available at and through FL Crooks & Co - Where You Never Looked So Good!